NONPROFIT MARKETING WORKSHOP

 

Sponsored by the Essex County COMMUNITY FOUNDATION

With support from The Peter and Elizabeth C. Tower Foundation and

The North Shore Community College

Thursday, April 17, 2008

8:30 a.m. - Noon

North Shore Community College, Danvers, MA

 

Purpose:   This workshop will help nonprofit organizations to understand how to promote their value in the community to clients and to donors. 

 

Speaker:  Michele Levy:  Brand Strategy Consultant

 

Michele Levy is a seasoned brand strategist and marketing communications professional whose clients include nonprofit organizations as well as for profit businesses.  She has worked with numerous organizations to refine their overall messaging, hone their presentation skills and increase the effectiveness of their communications.  Her client list includes among others: Historic New England, Children’s Hospital Trust, John Hancock Financial Network, Raytheon Corporation, Arnold Arboretum of Harvard University, and Davis Museum and Cultural Center. She is a frequent speaker at regional and national conferences including the New England Museum Association and the Association of Fundraising Professionals.  Michele is an honors graduate of Harvard/Radcliffe College and holds an MBA from Boston University.

 

Panel presentation: 

Panelists will include representatives of nonprofit organizations that have launched successful marketing and communications programs with limited resources.

                         

 

 

Participants will learn about:

• Why branding matters to a nonprofit organization.

• How to develop a brand across your organization that receives positive recognition in the community.

• How to market to future clients as well as to potential donors.

• How to use markteting communications to maintain strong relationships with clients, donors and other supporters.

• How to market your organization without a marketing budget.

• How to use your website as marketing tool.

Who should attend:  The workshop is targeted to managerial staff and board members of small to mid-sized nonprofit organizations.

 

Registration and fees: $15.00 per person, includes continental breakfast. Please register on-line or by calling 978-777-8876 x25. Seating is limited

 

Directions to North Shore Community College:

From the South: Route 1 North to Danvers or Route 95 North to Danvers, Exit 50.  From either route follow signs for NSCC onto Route 1 South. Take right onto Ferncroft Road.  NSCC campus is first on the left.

 

From the North:  Route 95 South to Danvers, Exit 50, Route 1 South.  Take right onto Ferncroft Road.  NSCC campus is first on the left.

 

From Route 128 South: Take Route 62 West toward Middleton.  Take Route 1 North – passing the Route 95 exit to Route 1 South (you will essentially be making a U-turn from Route 1 North to South).  Take the first right onto Fernocroft Road. NSCC is first on the left.

 

Workshop location:  DH119

Once on campus, please park in the first parking lot on the right, which is marked Visitor Parking.  Enter the main entrance to the Frederick E. Berry Building, which is the entrance next to the three flagpoles.  Once inside the building, follow signs and arrows to DH 119.  Proceed through the main lobby of the Frederick E Berry Building, down an outdoor covered walkway and into the Health and Science Building.  The Room 119 lecture hall is just inside the Health and Sceince Building.